So I could give a somewhat educated answer, I searched the Internet for help on this, but I couldn't find anything that really helped.
Personally, I always looked at blogs as something fun for individuals to do and business, organizations, etc. used websites to keep customers up to date on current and future projects or events.
However, if a staff member wanted to keep the patrons of their branch apprised of what's up, then I think a blog could be a fun resource to use.
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